Fraley Construction Marketing

Construction Marketing Communications

Construction Writing & Editing

Writing & Editing for the Construction Industry

Trouble Finding Writers that Understand Construction?

The importance of quality construction writing and editing is important when marketing your firm. There is no room for error when communicating your qualifications to a client or audience. Effective written communication also presents opportunities to differentiate your brand. You may lack the time or in-house expertise to produce quality writing. Even if you have in-house marketing communications professionals, they may need outside support.

Writing & Editing that Speaks Your Language

Good writing and editing is based on understanding and it’s an area in which Fraley Construction Marketing shines because of our grasp on the heavy construction market. We speak your language. When you have to spend hours explaining concepts like Design-Build, P3, BIM, or GPS Grade Control to a generalist, who do you think pays for that? We offer general and technical writing include construction job stories and profiles, website content, press releases and public relations campaigns, content strategy, digital and print newsletters, blogging, advertising copywriting, ghost writing, case studies, and professional editing. Effective construction writers are rare. We translate technical content into concise reader-friendly writing that speaks to your target audience.

How Can We Help?

No Spam. No Sales Pitch. Just Helpful Marketing Ideas for Construction Firms.


The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
Fraley Construction Marketing provides us with a diverse mix of marketing services. It’s a cost-effective alternative to having a full-time marketing director. Most importantly, Fraley offers a thorough understanding of our needs as a civil engineering and surveying firm.
Scott A. ExleyP.E., PresidentBursich Associates, Inc.
We were very happy with Fraley Construction Marketing’s services.  Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed.  His experience and understanding of the construction industry is inherent.  We plan to work with Brian again in the near future and highly recommend him to anyone needing marketing work!
Kelli AylmerMarketing ManagerCompaction Grouting Services
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin…
Mark EckmanPresidentJ.D. Eckman Inc.
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations