Finally…a Marketing Consultant that Knows Heavy Construction
If you’re looking for an agency that with a fancy office that will come in and dazzle you with a dog and pony show loaded with fancy marketing jargon you’ve come to the wrong place. Fraley Construction Marketing is a content shop focused on getting the work done for the heavy construction industry without the frills.
Now that that’s out of the way, how do you handle marketing? Using a general agency with limited construction knowledge? Delegating the work to an administrative assistant, IT guru, or technical staff with no formal marketing experience? Or are you ignoring it altogether? Regardless of your situation, you know construction marketing is different.
It’s been said that the construction industry doesn’t care about marketing. Part of the problem is frustration. It’s hard to find a marketing consultant or an agency that understands the industry. As a result, you waste time and money explaining your industry or pay a generalist agency to conduct research and get lackluster results.
Working with Fraley Construction Marketing is like taking a detour…we already have a deep understanding and a passion for all things construction. Words on a screen are hollow. Our knowledge of your industry will become apparent when we speak for the first time during your free up front consultation.
Our experts include seasoned technicians in the areas of marketing communications, web design, professional photography, full-service video production, and graphic design. The Fraley team is lean, mean, and focused on getting results quickly for our construction clients.
Marketing is marketing, but there is an advantage in having a consultancy that speaks your language. We’re at home in boots on your jobsite or in suits in your board room. Some firms read books and claim to know your industry. We’ve climbed in your trenches and scaled your scaffolding. This hands-on understanding is completed by digging into the nuances of your operation to get results.
Not convinced yet? We prefer to let our clients do the talking anyway. Wait until you see this roster of industry players.
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them. Brian’s advice is always sound and from the heart. We consider him an equal part of our operation.