Fraley Construction Marketing

100% Heavy Construction

The Fraley Difference

Content Builders for the Heavy Construction Market

If you’re looking for an agency that with a fancy office that will come in and dazzle you with a dog and pony show loaded with fancy marketing jargon you’ve come to the wrong place. Fraley Construction Marketing is a content shop focused on getting the work done for the heavy construction industry without the frills.

We create content to help you grow your heavy construction business. What is content, you ask? It includes job stories, blogging, social media, email marketing, websites, photography, video, design, and more.

Working with Fraley Construction Marketing is like taking a detour…we already have a deep understanding and a passion for all things construction. Words on a screen are hollow. Our knowledge of your industry will become apparent when we speak for the first time during your free consultation.

Our experts include seasoned technicians in the areas of writing, web design, professional photography, full-service video production, and graphic design. The Fraley team is lean, mean, and focused on getting results quickly for our heavy construction clients.

Marketing is marketing, but there is an advantage in having a consultancy that speaks your language. We’re at home in boots on your jobsite or in suits in your board room. Some firms read books and claim to know your industry. We’ve climbed in your trenches and scaled your scaffolding. This hands-on understanding is completed by digging into the nuances of your operation to get results.

Not convinced yet? We prefer to let our clients do the talking anyway. Check out this ever-growing roster of industry players that rely on us to create marketing content that works.

Testimonials

Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!

Tammy ClaycombHR AdministratorFaddis Concrete Products

No Spam. No Sales Pitch. Just Ideas for Growing Your Construction Company.


I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment