Niche Construction Marketing Communications
How do you handle marketing? Using a general agency with limited construction knowledge? Delegating the work to an administrative assistant, IT guru, or technical employee with no formal marketing experience? Or are you ignoring it altogether? Regardless of your situation, you know construction marketing is different.
It’s been said that the construction industry doesn’t care about marketing. Part of the problem is frustration. It’s hard to find a marketing consultant or an agency that understands construction. As a result, time and money is wasted explaining it and getting lackluster results.
Fraley Construction Marketing brings understanding and a passion for all things construction. Words on a screen are hollow. Our knowledge of your industry will become apparent when we speak for the first time during your free up front consultation.
Our experts include seasoned technicians in the areas of marketing, communications, web design, professional photography, full-service video, and graphic design. The Fraley team is lean, mean, and focused on getting results quickly for our construction clients.
Marketing is marketing, but there is an advantage in having a consultancy that speaks your language. We’re at home in boots on your jobsite or in suits in your board room. Some firms read books and claim to know your industry. We’ve climbed in your trenches and scaled your scaffolding. This hands-on understanding is completed by digging into the nuances of your operation to get results.
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engagement.