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Heavy Construction Marketing

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Social Media Marketing

Making Social Media Work for the Heavy Construction Industry

Getting Results on Social Media?

You don’t have the time, interest, or understanding of social media, but you think your heavy construction company should have a presence. Sound familiar? What if you could turn over the management to a company that understands the nuances of your industry and has earned the trust of your peers? Social media marketing presents incredible opportunities for heavy construction firms. It’s about building, engaging, and cultivating a following of relevant prospects than can be converted to clients over time. But it requires patience and the ability to create and share interesting content.

How Our Services Work

We start by identifying which platforms make sense for you. We then build you an optimized page. It’s understandable if you want to manage social media in house, but we can handle it for you.

Fraley Construction Marketing can fully manage your presence on LinkedIn, Twitter, Facebook, Instagram, or YouTube. It’s about applying passion, creativity, and heavy construction knowledge to produce content that hits hard. We will craft a custom monthly package based on number of platforms and frequency of posts.

Don’t Trust a Generalist with Your Accounts

It’s dangerous to turn your social accounts over to someone that doesn’t understand heavy construction because of unique safety and legal issues. Our unique understanding of the industry removes the risk. Several major players in the industry put full trust in us to manage their online presence.

A generalist also can’t write effective posts because they don’t understand your industry. We know every aspect including the jargon, machinery, materials, technologies, politics, and current issues.

Focusing on Quality and Active Engagement

Some companies will automate your social media accounts, leaving you with a stagnant presence. We take a hands on approach. That means knowing your customers, prospects, and partners and actively engaging with them. It also means watching performance metrics and adjusting your activity to improve results.

We believe in quality over quantity. Pursuing a large number of followers is ineffective. Your long-term goal is to develop a group of relevant followers that can be converted to customers. Let’s turn your social media presence into a lead machine.

Spec Out a Monthly Package

No Spam. No Sales Pitch. Just Ideas for Making Great Content.


We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage… Read more
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap… Read more
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
610.906.7275

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