Fraley Construction Marketing

Construction Marketing & Communications

Social Media Marketing

Build. Engage. Cultivate.

Opportunity for Construction Firms

Social media marketing presents incredible opportunities for construction firms. So many have yet to realize its potential and those that have are not using it to its full potential. B2B firms often find it challenging to create interesting content on social media. Some don’t understand social media. Others aren’t sure how to create interesting content. The result is often a social media presence with a stagnant following. Social media marketing for construction firms is about building, engaging, and cultivating a following of relevant prospects than can be converted to clients over time. But it requires patience and the willingness to create and share interesting content.

Social Media Marketing Solutions

Do you need social media marketing strategy or are you looking to outsource the building and management of your online presence? Fraley Construction Marketing can help. We apply passion, creativity, and construction and design knowledge to produce content that hits hard. When it comes to social media marketing for construction firms, we believe in quality over quantity. Your long-term goal is to develop a group of relevant followers that can be converted to customers. Pursuing a large number of followers is ineffective. We can help you to turn your social media presence into a lead machine. You will also have the benefit of increasing visibility among an audience that counts. We will work with you to build a relevant following from the ground up by creating a strong profile and relevant, high-quality content.

See More Solutions

No Spam. No Sales Pitch. Just Helpful Marketing Ideas for Construction Firms.


I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
Fraley Construction Marketing provides us with a diverse mix of marketing services. It’s a cost-effective alternative to having a full-time marketing director. Most importantly, Fraley offers a thorough understanding of our needs as a civil engineering and surveying firm.
Scott A. ExleyP.E., PresidentBursich Associates, Inc.
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin…
Mark EckmanPresidentJ.D. Eckman Inc.
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products