Making Social Media Work for the Heavy Construction Industry
Getting Results on Social Media?
You don’t have the time, interest, or understanding of social media, but you think your heavy construction company should have a presence. Sound familiar? What if you could turn over the management to a company that understands the nuances of your industry and has earned the trust of your peers? Social media marketing presents incredible opportunities for heavy construction firms. It’s about building, engaging, and cultivating a following of relevant prospects than can be converted to clients over time. But it requires patience and the ability to create and share interesting content.
How Our Services Work
We start by identifying which platforms make sense for you. We then build you an optimized page. It’s understandable if you want to manage social media in house, but we can handle it for you.
Fraley Construction Marketing can fully manage your presence on LinkedIn, Twitter, Facebook, Instagram, or YouTube. It’s about applying passion, creativity, and heavy construction knowledge to produce content that hits hard. We will craft a custom monthly package based on number of platforms and frequency of posts.
Don’t Trust a Generalist with Your Accounts
It’s dangerous to turn your social accounts over to someone that doesn’t understand heavy construction because of unique safety and legal issues. Our unique understanding of the industry removes the risk. Several major players in the industry put full trust in us to manage their online presence.
A generalist also can’t write effective posts because they don’t understand your industry. We know every aspect including the jargon, machinery, materials, technologies, politics, and current issues.
Focusing on Quality and Active Engagement
Some companies will automate your social media accounts, leaving you with a stagnant presence. We take a hands on approach. That means knowing your customers, prospects, and partners and actively engaging with them. It also means watching performance metrics and adjusting your activity to improve results.
We believe in quality over quantity. Pursuing a large number of followers is ineffective. Your long-term goal is to develop a group of relevant followers that can be converted to customers. Let’s turn your social media presence into a lead machine.