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Opportunity for Construction Firms
Public relations, or PR, involves creating a strategic communication process to project your firm in a positive light. Construction firms, primarily use PR to generate awareness within their own marketplace. There was a time when all of your efforts revolved around getting published in trade magazines, but the internet is changing that model. While trade publications still matter, you must now diversify your approach with broadcasting your news and interacting with your publics through your website, e-mail campaigns, newsletters, and social media platforms.
Public Relations Solutions
We understand how to increase your brand awareness through effective public relations. It starts with your goals. Do you want to raise awareness, generate new business, roll out a new product or service, or attract qualified employees? We combine your objectives with our knowledge of the construction sector to develop communications that get traction. We maintain relationships with editors of construction publications and understand their unique preferences. But we also know how to broadcast your news online. Whether you need a press release, a job story campaign, or a comprehensive public relations campaign, look to Fraley Construction Marketing.