Fraley Construction Marketing

Construction Marketing Communications

Public Relations

Public Relations that Build Your Image

Are You Building and Protecting Your Reputation?

Public relations, or PR, involves creating a strategic communication process to project your firm in a positive light. Construction firms, primarily use PR to generate awareness within their own marketplace. There was a time when all of your efforts revolved around getting published in trade magazines, but the internet is changing that model. While trade publications still matter, you must now diversify your approach with broadcasting your news and interacting with your publics through your website, email campaigns, newsletters, and social media platforms.

Building Reputations with Effective Public Relations

We understand how to increase your brand awareness through effective public relations. It starts with your goals. Do you want to raise awareness, generate new business, roll out a new product or service, or attract qualified employees? We combine your objectives with our knowledge of the construction industry to create communications that get traction. We maintain relationships with editors of leading construction magazines and understand their unique preferences. But we also know how to broadcast your news online. Whether you need a press release, a job story campaign, or a comprehensive public relations campaign, look to Fraley Construction Marketing.

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No Spam. No Sales Pitch. Just Helpful Marketing Ideas for Construction Firms.


Fraley Construction Marketing provides us with a diverse mix of marketing services. It’s a cost-effective alternative to having a full-time marketing director. Most importantly, Fraley offers a thorough understanding of our needs as a civil engineering and surveying firm.
Scott A. ExleyP.E., PresidentBursich Associates, Inc.
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
We were very happy with Fraley Construction Marketing’s services.  Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed.  His experience and understanding of the construction industry is inherent.  We plan to work with Brian again in the near future and highly recommend him to anyone needing marketing work!
Kelli AylmerMarketing ManagerCompaction Grouting Services
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin…
Mark EckmanPresidentJ.D. Eckman Inc.
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group