Marketing for Construction Firms
Marketing for construction firms requires understanding of the bidding process, client perceptions, the tools, industry trends, and even historical context. Fraley Construction Marketing builds that knowledge into every project. We share your passion for construction equipment, tools, technologies, and building methods.
Today’s construction industry is flooded with competition. You need construction marketing that speaks your language and gets results. Differentiating your brand has never been more important. Around every corner is a firm with a solid reputation that can build a project, supply machinery, or provide materials at the right price. How do you differentiate to win more work?
The Internet has changed the way you need to promote your construction firm. While you once relied strictly on traditional advertising and public relations, your strategy must now include a digital marketing component. With that said, the role of traditional forms of marketing such as print advertising in construction trade publications and printed marketing brochures, flyers, and other collateral is relevant to reach the old school segment of your marketplace. We can help you to find the right balance.
This industry moves fast. You lack the time to promote your construction firm. And you don’t have time to explain the intricacies of this complex market to a generalist or divert your marketing budget to tactics that don’t get results. Let us work on your business so you can work within it.