Educate Your Audience. Attract New Business.
Create Content to Build Your Business
The marketing pendulum is swinging from traditional interruption-based promotional techniques to being helpful. This new approach, known as content marketing, involves crafting helpful and consistent visual and written content to educate your target audience. The goal is to attract, engage, and generate business by sharing valuable information while positioning your firm as the expert within its space. In essence, private brands are now like publishers.
Content Marketing for the Construction Industry
Considering brands are becoming publishers, we are uniquely positioned to help our construction clients attract and engage an audience. There’s a story behind every construction brand and we know how to uncover and tell it. Brian Fraley brings the unique perspective of having edited two heavy highway construction trade magazines. We can craft the strategy and create content that generates leads and new business. Examples include social media marketing, public relations, job stories, blogging, newsletters, video marketing, case studies, and infographics. Creating effective content is founded on understanding the target market and we can deliver.