Construction Job Stories Work
Are You Telling Your (Job) Story?
Construction job stories are timeless. You can find examples dating back to the early 1900s. And no matter how technology changes the way business is done, explaining how you do the work or how your product is delivering value will never become obsolete. This is arguably because nothing is more important than showing the work being done. Your advertising can make claims about your company, product, or service, but a good job story showcases your team, equipment, and innovation in detail.
Writing Job Stories that Get Results
What if you could appear in several trade magazines your customers and prospects read? Better yet, what if the story properly explained the work and included powerful photos of the work in progress?
Fraley Construction Marketing will craft an all-inclusive publicity package that lands you in multiple trade magazines. You’ll see a return on investment that’s nearly impossible to beat.
How the Process Works
The job story is a staple for Fraley Construction Marketing. First, we’ll find what makes the story unique, whether it be the equipment, materials, technology, or the work itself. We’ll come to your jobsite, interview key employees, photograph work in progress, write a technical story, identify and coordinate publicity with the right construction magazines, and keep you informed when as it gets published.
All job stories are written by Brian Fraley, a two-time construction magazine editor that has crafted more than 100 job stories and been published in dozens of construction magazines in the U.S., Canada, and Europe.