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Fraley Construction Marketing

Heavy Construction Marketing

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Tired of Dealing with Marketers that Don’t Get Heavy Construction?

We create content to help heavy construction companies build audiences, leads, and new business. And we do it in a way that no general industry marketing agency match because of our unmatched big picture understanding of this market.

The Content We Build

Job Stories

Technical Writing...Jobsite Photography...Identify Trade Magazines...Earn Publicity...Track Results

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Writing & Editing

Job Stories...Website Copy...Blogs...Press Releases...Feature Stories...Newsletters

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Email Marketing

Full Production...Template Design...Newsletters & Promotions...Content Creation...Publicity Tracking

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Social Media

Total Management...Profile Creation...Reputation Monitoring...Custom Image Design...Result Tracking

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Website Design

Strategy...Custom Design...Mobile-Friendly...Copywriting... SEO...WordPress Training

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Public Relations

Job Stories...Content Creation...Construction Media Relations...Press Releases...Social Media

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Video Production

Full-Service Video...Raw Footage Only...Content Strategy...Script Writing...Video Editing

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Photography

Jobsite, Equipment & Buildings...Digital Format...Image Editing...Digital Transmission

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The approach we take is to uncover and promote the unique value you bring to the market and promote it with effective content. Whether equipment, materials, or services, we uncover and communicate the true benefits. This strategy is especially effective in a market where various claims are made via advertising. What better way to stand out from the competition?

Whether you have a specific project in mind or need advice on where to get the best results and the most bang for your buck, we’re uniquely qualified to help. Our deep understanding of the heavy construction market is the foundation we build on. The next step is to do a deep dive into your company and objectives.

How We Work

Your location is irrelevant. Most of our work can be done remotely so we serve customers across the U.S. and beyond.

We can obviously execute one-time projects. It’s as simple as requesting a free estimate.

We can also craft an affordable monthly package if you need ongoing support. This works well for social media management, email marketing, and public relations, and we can craft a custom package to meet your needs.

The best part if that you can terminate the agreement at any time if you’re not satisfied. There is no fine print locking you into a long-term agreement.

No Spam. No Sales Pitch. Just Ideas for Making Great Content.


We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone… Read more
Ward McMasters, P.E.PresidentEarth Engineering Inc.
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap… Read more
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
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