Marketing for Heavy Construction Companies
Fraley Construction Marketing works exclusively with heavy construction companies. We know and love all things dirt, heavy equipment, and building.
What types of companies do we work with? Our partners include equipment dealers and manufacturers; heavy highway, building, and demolition contractors; pile driving and drilling contractors; subcontractors; construction material suppliers; trade associations; and construction magazines.
We function as an extension of the marketing department. Some of our partners need a single project. Others require ongoing content support. You can meet some of them below.
B&K is a highway construction subcontractor specializing manufacturing and installing various products including temporary and permanent barrier, highway signs, and bridge beams and box culverts. The company works strictly in a low bid environment, and had no website up until 2017. We changed that by building them a new website in 2019. We continue to do miscellaneous projects to keep B&K busy on the highways.
Commerce is a leading heavy civil contractor, specializing in marine construction, construction diving, and deep foundations in the Philadelphia area and beyond. The contractor needed a new website. But how do you find a good website that’s easy to update and a company that knows the heavy civil market? Fraley delivered. We even tossed in some social media and other marketing consultation during the process. Our service to Commerce continues to expand.
As a geotechnical contractor, much of its work relies on the proper mix of grout ingredients. Social media and job stories have proven to be the right mix of content for CGS from day one. This WBE company specializes in compaction grouting, micropiles, soil nails, shotcrete, and slabjacking.The contractor’s diverse team that’s willing to put itself out there with an occasional group selfie allows us to incorporate some serious personality into its marketing.
ECA is a multi-generational family-owned equipment dealer that offers some of the world’s leading foundation equipment brands in the Eastern U.S. and Canada, including BAUER, KLEMM, RTG, and more. More than 100 years old, the company is one of our oldest and most loyal partners. Over the years, we’ve developed a deep understanding of its complex equipment and built strong connections to its employees, customers, and manufacturing partners. Our ongoing marketing support includes social media management, job stories, public relations, construction photography, website copywriting, consulting, and much more.
Faddis is a respected precast manufacturer with concrete plants located up and down the East Coast. The company’s products can be found on highway, mass transit, building, and energy construction projects throughout the Mid-Atlantic region. We built Faddis’ first website in 2016 and have continued to revise it over the years. Faddis came to us in 2017 looking for help with mission and vision statements because of Brian’s deep experience in the highway construction market. Although we don’t strategic planning as a service, we never let a customer down.
Marketing Support for a Global Foundation Equipment Manufacturer
Junttan designs and manufactures the world’s leading pile driving rigs, multipurpose piling/drilling rigs, and deep stabilization rigs, as well as hydraulic impact hammers, rotary heads, and power packs. We work with Junttan Oy in Finland, and also its American subsidiary Junttan USA. These are progressive companies, so much of our initial work involved publicizing the rollout of new types of equipment. These partnerships continue to expand into job stories, marketing strategy, email marketing, and social media management.
Tennessee-based KB is the global leader in synthetic polymer slurries and stabilization systems for the construction of deep earth excavations including drilled shafts, diaphragm walls, tunnels, and mineral coring. The content we create helps KB to keep the doors open so they can focus on keep the excavations open. Fraley serves as a partner, deploying a mix of email marketing and social media management. We even launched the company first eNewsletter, The Polymer Update. We’ve come to know KB’s polymer systems, contract customers, and employees so well that when the time came to build a new website, the choice was obvious.
Klover Prefab is a manufacturer of prefabricated wall systems and its sister company Klover, Inc. is a commercial carpentry contractor. We’ve done two websites for the company, in addition to making several modifications along the way. Klover continues to turn to Fraley for its marketing needs, from social media to feature stories.
South Carolina-based Palmetto Gunite is an expert contractor specializing in shotcrete/gunite, concrete repair, and foundation construction throughout the Southeast U.S. The company learned of Fraley Construction Marketing through another contractor customer and was looking for a similar high-quality website. A major focus will be placed on working with Palmetto to classify the various contracting services it offers. Construction is underway on a modern website for Palmetto.
Pile Master is a Florida-based manufacturer of pile driving equipment. Foundation Hammers, LLC took over this line of air hammers, originally designed for the dockbuilding industry, with a mission to expand their use throughout the pile driving industry. Fraley is creating awareness with a mix of social media marketing and publicity. Our efforts have not only resulted in direct sales for Pile Master, but have also attracted new global manufacturing partners.
Ransome is a New Jersey-based equipment dealer that offers a host of unique demolition and forestry attachments. We’ve been partnering with the company almost from day one, executing a series of marketing services including social media management, job stories, press releases, photography, and email marketing. Consulting has been beneficial also for this young company as we advise on marketing tactics, content ideas, and more.
UMA is a rapidly growing geotechnical contractor covering the Mid-Atlantic and Southeast U.S. Fraley functions as an external marketing department. We’re fueling UMA’s growth with a host of tactics including social media, job stories, public relations, email marketing, blog writing, case studies, qualification statements, website building and maintenance, and ongoing consulting.