Fraley Construction Marketing

Heavy Construction Marketing Communications

Writing

Start Spreading Your Company News

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Frank Sinatra wasn’t talking about your construction firm’s public relations practice when he sang “Start Spreading the News,” but his words apply nonetheless. You need to create a steady flow of company news to build your reputation,  generate leads, and support business development. The Company News Vacuum Most construction firms operate in a vacuum when [Read More]

13 Construction Blogging Questions Answered

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There are one of three responses to the idea of construction blogging: “We already have a blog.” “Blogs are a waste of time.” “It sounds like a smart idea but we’re not sure what’s involved?” This blog is for those of you in the third category. The following are brief answers to 13 common questions [Read More]

R.G. LeTourneau: Content Marketing Pioneer

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Heavy equipment manufacturing titan R.G. LeTourneau was one of the original practitioners of content marketing because his newsletter, “Now,” contained advice-driven information. His approach contains some valuable lessons for modern construction companies that may be on the fence about this new approach to marketing. Who Was R.G. LeTourneau? R.G. LeTourneau requires no introduction in the [Read More]

The Infinite Value of Online Publicity

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Gone are the days when you showed up in the print edition of a construction magazine and your reach was limited to total circulation, shelf-life, and pass-along sharing. Those that get published in the trade media or on influential blogs will feel the positive effects for many years to come thanks to the internet. The [Read More]

How General Contractors Can Win with Blogging

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By Heather Grossmuller, J.H. Greene & Son, Inc. In modern day construction, a digital presence is an easy way for a potential customer to feel comfortable with a contractor’s specialty. This match-making scenario becomes challenging when there are countless resources providing the exact service all listed on a search engine’s output. Without a budget for [Read More]

Will Print Construction Magazines Become Extinct?

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Lee Publications, publisher of Hard Hat News, Waste Handling Equipment News, and North American Quarry News, recently transitioned these well-known construction magazines from print to a digital format and website under the new identity of Rock Road Recycle. It’s part of a much bigger trend in which digital is displacing print. Is the construction industry [Read More]

Construction Marketing Advice That’s a Bunch of Malarkey

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Construction firms today waste lots of time and money pursuing marketing advice that often turns out to be complete malarkey. Malarkey, also known as bullshit, baloney, exaggeration, etc., seems like an appropriate term in the wake of Saint Patrick’s Day since it is believed to have Irish American roots. The mission of the Construction Marketing [Read More]

How Foley Engines Upshifted into Content Marketing

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The concept of content marketing in the construction industry is often met with a perplexed look and a snarky response along the lines of: “You want me to provide free advice?” You’ve been lulled into the routine of placing an ad and waiting for the phone to ring. I presented at a Construction Marketing Association [Read More]

How to Energize Public Relations like Elon Musk

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Elon Musk has achieved cult hero status in the media, primarily because of his audacious goals to change the world and a bold entrepreneurial style. With deep roots in the Silicon Valley, his current ventures involve his mission to mainstream electric cars with Tesla and colonize Mars through SpaceX. Musk’s compelling story was told for [Read More]

How to Generate Inbound Leads with Blogging

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Some construction and design and construction firms are dismissive of the concept of blogging. There seems to be a perception that it makes sense for other industries, but it’s not for them. Blogging is a powerful inbound marketing tool with the ability to generate and nurture warm leads. The AEC sector is already late to [Read More]

How to Optimize Project Profiles for Best Results

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There is nothing more critical to marketing your Architecture, Engineering, or Construction (AEC) firm than the projects you design and build. Your project profiles allow you to go beyond claims and demonstrate actual results. The work you perform is the only thing that illustrates how the key elements of your firm: team, services, history, brand, [Read More]

Bipolar Marketing: Digital, Print, or Both?

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The announcement just showed up (in my inbox ironically) that the Mid-Atlantic Builders Exchange, a Harrisburg, Pa.-based trade association providing information to the construction industry, is shutting its doors. They used to print a heavy-duty annual construction buyers guide among other things. The press release cited “rapidly changing economic and market conditions that have continued [Read More]

How to Address 5 Website Content Challenges

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The Architecture, Engineering, and Construction (AEC) industry is fueled by competition, especially in today’s increasingly crowded marketplace. Our inclination to protect trade secrets, clients, rates, key staff, new technologies, etc. is stronger than ever. A heightened level of competition for a relatively static amount of work also prods us to more closely evaluate the competition. [Read More]

Put Project Stories in Your Marketing Toolbox

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The Architecture, Engineering, and Construction (AEC) industry is a results-driven industry populated by some very smart and often pragmatic folks. Yet many firms within and outside of the industry try to sell their products and services by boasting about top notch service, the number of licensed professionals on staff, or how many similar projects they’ve [Read More]

No Spam. No Sales Pitch. Just Ideas for Growing Your Construction Company.


Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We were very happy with Fraley Construction Marketing’s services.  Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed.  His experience and understanding of the construction industry is inherent.  We plan to work with Brian again in the near future and highly recommend him to anyone needing marketing work!
Kelli AylmerMarketing ManagerCompaction Grouting Services
Fraley Construction Marketing provides us with a diverse mix of marketing services. It’s a cost-effective alternative to having a full-time marketing director. Most importantly, Fraley offers a thorough understanding of our needs as a civil engineering and surveying firm.
Scott A. ExleyP.E., PresidentBursich Associates, Inc.
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania