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Heavy Construction Marketing

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Public Relations

Unique Employee Tribute Gives Contractor “Mighty” Reputation Boost

February 4, 2020 by Brian Fraley

Goettle Mighty Joe Tribute Blog_Contractor Reputation Boost

Categories: Construction Marketing, Digital Marketing, Marketing Strategy, Public Relations, Social Media Marketing

How to Write Better Construction Job Stories

October 29, 2019 by Brian Fraley

Write Better Construction Job Stories Blog Graphic

Categories: Content Marketing, Job Stories, Public Relations, Writing

7 Ways to Piss Off a Construction Magazine Editor

October 1, 2019 by Brian Fraley

Piss Off Construction Magazine Editor_Fraley CM

Categories: Construction Marketing, Construction Photography, Content Marketing, Editing, Public Relations, Writing

Content Marketing Ideas for Construction Equipment Dealers

July 13, 2019 by Brian Fraley

Content Marketing Ideas Construction Equipment Dealers

Categories: Blogging, Branding, Construction Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Public Relations, SEO, Social Media Marketing

Why Integrity Must be the Underpinning of Your Marketing Efforts

June 25, 2019 by Brian Fraley

Marketing with Integrity_ FD Mag_Fraley CM

Categories: Advertising, Branding, Construction Marketing, Marketing Strategy, Public Relations, Social Media Marketing

Protecting Trade Secrets in Heavy Construction Marketing

April 29, 2019 by Brian Fraley

Protecting Trade Secrets Heavy Construction Marketing

Categories: Construction Marketing, Construction Photography, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Public Relations, Social Media Marketing, Video Marketing, Website Design

10 Marketing Ideas to Identify and Attract Trade School Students

March 27, 2019 by Brian Fraley

10 Marketing Ideas to Identify and Attract the Best Trade School Talent Blog_Fraley CM

Categories: Construction Marketing, Digital Marketing, Marketing Strategy, Public Relations, Social Media Marketing, Website Design

Content Marketing: The Construction Industry Must Shift Gears or Stall

February 25, 2019 by Brian Fraley

Categories: Construction Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Public Relations, Writing

Start Spreading Your Company News

November 28, 2018 by Brian Fraley

Categories: Branding, Construction Marketing, Editing, Public Relations, Writing

The Infinite Value of Online Publicity

July 24, 2018 by Brian Fraley

Categories: Construction Marketing, Digital Marketing, Marketing Strategy, Public Relations, SEO, Writing

Low-Bid Contractors Don’t Need Marketing…Or Do They?

July 11, 2018 by Brian Fraley

Low Bid Contractor Marketing Blog_CBO Magazine Graphic

Categories: Branding, Construction Marketing, Marketing Strategy, Public Relations

The Social Media Aftermath of the Florida Bridge Collapse

March 25, 2018 by Brian Fraley

Social Media Aftermath FIU Bridge Collapse Blog

Categories: Construction Marketing, Marketing Strategy, Public Relations, Social Media Marketing

15 Press Release Ideas for Your Construction Company

January 29, 2018 by Brian Fraley

15 Construction Press Release Ideas Blog Graphic

Categories: Construction Marketing, Public Relations, Writing

5 Marketing Lessons You Can Learn from Amazon

December 10, 2017 by Brian Fraley

Amazon Marketing Lessons Blog Graphic

Categories: Construction Marketing, Marketing Strategy, Public Relations

Will Print Construction Magazines Become Extinct?

September 26, 2017 by Brian Fraley

Will Print Construction Magazines Become Extinct Graphic

Categories: Construction Marketing, Public Relations, Writing

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No Spam. No Sales Pitch. Just Ideas for Making Great Content.


I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
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