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Advertising

Why Integrity Must be the Underpinning of Your Marketing Efforts

June 25, 2019 by Brian Fraley

Marketing with Integrity_ FD Mag_Fraley CM

Categories: Advertising, Branding, Construction Marketing, Marketing Strategy, Public Relations, Social Media Marketing

How to Fine-Tune Your Heavy Equipment Ads

April 24, 2018 by Brian Fraley

Fine-Tune Heavy Equipment Ads Blog

Categories: Advertising, Construction Marketing, Graphic Design

How Construction Companies Can Survive Facebook’s News Feed Change

February 26, 2018 by Brian Fraley

Facebook News Feed Change

Categories: Advertising, Construction Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing

Do Construction Firms Still Need a Print Brochure?

November 27, 2017 by Brian Fraley

Print Brochure Blog Graphic

Categories: Advertising, Branding, Construction Marketing, Graphic Design, Marketing Collateral, Marketing Strategy

Advertising Lessons from a Homeless Veteran

November 9, 2017 by Brian Fraley

Homeless Veteran Advertising Blog Image

Categories: Advertising, Construction Marketing, Digital Marketing, Marketing Strategy

Construction Marketing Advice That’s a Bunch of Malarkey

March 28, 2017 by Brian Fraley

Construction Marketing Malarkey Graphic

Categories: Advertising, Blogging, Branding, Construction Marketing, Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing, Writing

Marketing: Just as Important for the Construction Industry

August 17, 2016 by Brian Fraley

Blog Image for Pile Buck Construction Marketing Blog

Categories: Advertising, Branding, Construction Marketing, Content Marketing, Email Marketing, Public Relations, Social Media Marketing

How AEC Firms Can Improve Perception & Workload

October 16, 2015 by Brian Fraley

Categories: A/E Marketing, Advertising, Branding, Construction Marketing, Marketing Strategy, Public Relations, Website Design

How to Sell More with People-Focused Advertising

July 27, 2015 by Brian Fraley

people in advertising image

Categories: A/E Marketing, Advertising, Branding, Construction Marketing, Marketing Strategy

Bipolar Marketing: Digital, Print, or Both?

March 9, 2015 by Brian Fraley

Categories: A/E Marketing, Advertising, Construction Marketing, Marketing Strategy, Public Relations, Writing

How AEC Firms Can Build Brands with Better Ad Design

August 8, 2014 by Brian Fraley

Categories: Advertising, Branding

No Spam. No Sales Pitch. Just Ideas for Growing Your Construction Company.


We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin…
Mark EckmanPresidentJ.D. Eckman Inc.
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
610.906.7275

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