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Heavy Construction Marketing

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Brian Fraley

The Best Trench Construction Photo is a Safe One

June 9, 2020 by Brian Fraley

Photographing Safe Trench Blog

Categories: Construction Marketing, Construction Photography, Digital Marketing, Job Stories, Social Media Marketing

Marketing Takeaways from CONEXPO 2020

April 29, 2020 by Brian Fraley

Marketing Takeaways CONEXPO 2020 Blog_Fraley CM

Categories: Construction Events, Construction Marketing, Construction Photography

5 Tips for Taking Better Jobsite Photos with Your Smartphone

February 26, 2020 by Brian Fraley

Smartphone Jobsite Photos Blog_Fraley CM

Categories: Construction Marketing, Construction Photography, Digital Marketing

Unique Employee Tribute Gives Contractor “Mighty” Reputation Boost

February 4, 2020 by Brian Fraley

Goettle Mighty Joe Tribute Blog_Contractor Reputation Boost

Categories: Construction Marketing, Digital Marketing, Marketing Strategy, Public Relations, Social Media Marketing

10 Reasons to Outsource Social Media to Fraley Construction Marketing

January 14, 2020 by Brian Fraley

10 Reasons to Outsource Social Media

Categories: Construction Marketing, Digital Marketing, Social Media Marketing

How to Write Better Construction Job Stories

October 29, 2019 by Brian Fraley

Write Better Construction Job Stories Blog Graphic

Categories: Content Marketing, Job Stories, Public Relations, Writing

7 Ways to Piss Off a Construction Magazine Editor

October 1, 2019 by Brian Fraley

Piss Off Construction Magazine Editor_Fraley CM

Categories: Construction Marketing, Construction Photography, Content Marketing, Editing, Public Relations, Writing

Freshen Up Your Stale Construction Website Content

August 13, 2019 by Brian Fraley

CONEXPO Website Content Article_Fraley CM

Categories: Construction Marketing, Content Marketing, Editing, Website Design, Writing

Content Marketing Ideas for Construction Equipment Dealers

July 13, 2019 by Brian Fraley

Content Marketing Ideas Construction Equipment Dealers

Categories: Blogging, Branding, Construction Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Public Relations, SEO, Social Media Marketing

Why Integrity Must be the Underpinning of Your Marketing Efforts

June 25, 2019 by Brian Fraley

Marketing with Integrity_ FD Mag_Fraley CM

Categories: Advertising, Branding, Construction Marketing, Marketing Strategy, Public Relations, Social Media Marketing

Fraley Construction Marketing Celebrates Five-Year Anniversary

May 1, 2019 by Brian Fraley

Fraley Construction Marketing 5 Year Anniversary

Categories: News

Protecting Trade Secrets in Heavy Construction Marketing

April 29, 2019 by Brian Fraley

Protecting Trade Secrets Heavy Construction Marketing

Categories: Construction Marketing, Construction Photography, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Public Relations, Social Media Marketing, Video Marketing, Website Design

Fraley Construction Marketing Joined Instagram: Should You Follow?

April 10, 2019 by Brian Fraley

Fraley CM Joined Instagram Blog

Categories: Construction Marketing, Digital Marketing, Social Media Marketing

10 Marketing Ideas to Identify and Attract Trade School Students

March 27, 2019 by Brian Fraley

10 Marketing Ideas to Identify and Attract the Best Trade School Talent Blog_Fraley CM

Categories: Construction Marketing, Digital Marketing, Marketing Strategy, Public Relations, Social Media Marketing, Website Design

Content Marketing: The Construction Industry Must Shift Gears or Stall

February 25, 2019 by Brian Fraley

Categories: Construction Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Public Relations, Writing

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No Spam. No Sales Pitch. Just Ideas for Making Great Content.


I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap… Read more
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage… Read more
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
610.906.7275

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