Fraley Construction Marketing

Construction Marketing Communications

Articles

Fraley Construction Marketing is driven by a mission to help heavy construction firms fine-tune their marketing efforts. The vehicles we use include the Construction Marketing Straight Talker Blog and Construction Marketing InSITE eNewsletter.

We also contribute to the construction magazines you read. Below you will find more tools to build and fortify your brand. We’re always looking to share construction marketing ideas with the market we proudly serve.

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Construction Marketing Articles

Low-Bid Contractors Don’t Need Marketing…Or Do They?, Construction Business Owner Magazine

5 Marketing Lessons You Can Learn from Amazon, Construction Business Owner Magazine

Industry Outlook: Social Media 101 for Masonry and AEC Firms, Masonry Design Magazine

Turn Your Construction Website into a Recruiting Machine, Construction Executive’s Managing Your Business eNewsletter

7 Email Marketing Benefits Construction Firms Leave on the Table, Construction Equipment Guide

Analyzing the 2017 Construction Marketing Outlook Survey Results: Construction Equipment Guide

How Foley Engines Upshifted Into Content Marketing: Construction Equipment Guide

How to Maximize Trade Show Results with Strategy: Construction Equipment Distribution Magazine

Six Ways Strong Positioning Can Help General Contractors Win More Work: Construction Executive’s Managing Your Business eNewsletter

Marketing: Just as Important in the Construction Industry: Pile Buck Magazine

Are You Marketing the Hole or the Drill?: Professional Services Management Journal

3 Ways to Crank Up the Referral Machine: A/E Marketing Journal

Maintenance is the Key to the Best A/E Websites: PSMJ Resources Blog

Create a Strong Brand to Fuel Pricing Power: Construction Executive’s Managing Your Business eNewsletter,

Eight Ways to Use Twitter as a Marketing Tool: Construction Executive’s Managing Your Business eNewsletter

Eight Ways to Improve Perception – and the Bottom Line: Lehigh Valley Business

Ignite Your Marketing Content with Social Media: LinkedIn Pulse

How Construction Firms Can Avoid a Public Relations Disaster: Construction Equipment Guide

7 Video Marketing Ideas for A/E Firms: AEC Business Solutions Blog

Boiling Frogs and the Evolving AEC Market: Construction Equipment Guide

Branding Lessons from the Battle of Iwo Jima: The Zweig Letter

How to Fight A/E Commoditization with Branding: Construction Equipment Guide

How an Acquisition Killed a Niche: LinkedIn Pulse

All Aboard the Inbound Marketing Train: LinkedIn Pulse

Social Media Marketing Engagement…Quality Trumps Quantity: Marketer Magazine, Society of Marketing Professional Services (SMPS)

Client Feedback…Can You Handle the Truth: A/E Marketing Journal

AEC Firms Must Unclog the Overhead Drain: PSMJ Resources Blog (2nd most viewed in 2014)

Put Project Stories in Your Marketing Toolbox: Pile Buck Magazine

Thanks for Your Business…You’re Fired!: A/E Marketing Journal

How AEC Firms Can Build Brands with Better Ad Design: Construction Equipment Guide

The Powerful American Brand: Site K Construction Zone

Write as Consistently as You Design: Professional Services Management Journal

How to Profit from Straight Talk: Professional Services Management Journal

No Spam. No Sales Pitch. Just Helpful Marketing Ideas for Construction Firms.


I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
Fraley Construction Marketing provides us with a diverse mix of marketing services. It’s a cost-effective alternative to having a full-time marketing director. Most importantly, Fraley offers a thorough understanding of our needs as a civil engineering and surveying firm.
Scott A. ExleyP.E., PresidentBursich Associates, Inc.
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin…
Mark EckmanPresidentJ.D. Eckman Inc.
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments