Fraley Construction Marketing

100% Heavy Construction

10 Reasons to Outsource Social Media to Fraley Construction Marketing

by Leave a Comment

Heavy construction companies that lack the time, knowledge, and interest are increasingly turning to Fraley Construction Marketing to fully manage their social media accounts. We specialize in the major platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube.

Have you considered outsourcing? The following are the top 10 reasons you should consider Fraley.

  1. Outsource social media to save time and money

Social media is time consuming and time is money. More importantly, it distracts you from your core business. We can achieve economies of scale because we already manage accounts on multiple platforms for several heavy construction companies. That helps us to maintain an affordable monthly fee.

  1. No time wasted learning the heavy construction industry

We have no learning curve because we have a wide-ranging understanding of the heavy construction market. This also means that we know how to avoid the hot button issues in your industry, i.e. safety, unions, trade secrets. We do a deep dive up front to learn about your company. Your social media presence will continue to improve as we build up a content library and learn more about your company.

  1. Proven trust and accountability from your peers

Several companies across the U.S. have turned over the keys to their social media accounts to us. Click here to see the caliber of customers we call clients. They have full access and watch their accounts on a regular basis, of course. Not only do we work hard to maintain their trust, but they know from experience that we will respond and act within hours if an unexpected sensitive issue arises related to a specific post. References are available upon request.

  1. Interesting and technically accurate posts

Turning over your social media to someone that doesn’t know the industry can result in embarrassing mistakes such as the mislabeling of machinery, materials, or types of work. We write about the heavy construction market on a regular basis so we know how to make your posts technically sound and interesting.

  1. Extra set of eyes to catch photos with safety issues

The photos our customers send are clean but safety concerns can slip through the cracks. We have a good enough understanding of construction safety and OSHA requirements to recognize and question a picture that looks sketchy.

  1. Your accounts will be actively managed

Sometimes when you outsource social media marketing, your accounts get automated. That usually results in broadcasting, which is ineffective, and ignored interaction with followers. Our management style is uniquely hands on, which means that we focus on active engagement with your customers, prospects, and partners.

  1. Enhance your reach through mutual industry partners

We have established active relationships with many of the trade publications and associations you support. That allows us to collaborate on your behalf, and in some cases, work together to boost your reach.

  1. Immediate notice about leads and important activity

Generating leads is one of the main goals on social media. When important interactions occur within your social accounts, you’ll know about it immediately. You can then delegate follow up to the right employee.

  1. Understanding of social media best practices

Social media management is a key service for us so we use the aforementioned social platforms on a regular basis and stay up to speed with the latest developments and best practices. And these changes occur on a regular basis. In fact, we’re in the process of migrating two customers from Twitter to Instagram to achieve better results after evaluating results at the end of 2019.

  1. Get your team involved

Harnessing the concept of power in numbers amplifies your reach on social media. Most of our customers have large teams in multiple locations. We communicate with many of them via email and text to gather content and even send out occasional reminders.

We manage too many accounts to include here, but we’re especially proud of Equipment Corporation of America‘s LinkedIn presence. Click here to check it out. We built this from the ground up in March of 2015 without spending a dime on paid advertising. At the time of this writing, they have 2,340 followers and we’re still going strong.

The heavy construction industry recognizes that social media is the future. New companies continue to show up across the major platforms and many are noticeably struggling to gain traction. We’re here to take the headaches out of social media and help you to build a strong online brand in the new decade.

Request a Free Consulation

 

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

No Spam. No Sales Pitch. Just Ideas for Growing Your Construction Company.


Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments