• Skip to primary navigation
  • Skip to main content

Fraley Construction Marketing

Heavy Construction Marketing

  • HOME
  • ABOUT
    • Brian’s Story
    • The Fraley Difference
  • SERVICES
    • Website Design
    • Video Production
    • Job Stories
    • Social Media Marketing
    • Email Marketing
    • Writing & Editing
    • Construction Photography
    • Public Relations
  • THE WORK
  • CLIENTS
    • Clients
    • Testimonials
  • KNOWLEDGE
    • Blog
    • Articles
  • NEWS
  • CONTACT
Menu

10 Reasons to Outsource Social Media to Fraley Construction Marketing

January 14, 2020 by Brian Fraley

0
SHARES
SubscribeShare on LinkedInShare on FacebookShare on Twitter

Heavy construction companies that lack the time, knowledge, and interest are increasingly turning to Fraley Construction Marketing to fully manage their social media accounts. We specialize in the major platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube.

Have you considered outsourcing? The following are the top 10 reasons you should consider Fraley.

  1. Outsource social media to save time and money

Social media is time consuming and time is money. More importantly, it distracts you from your core business. We can achieve economies of scale because we already manage accounts on multiple platforms for several heavy construction companies. That helps us to maintain an affordable monthly fee.

  1. No time wasted learning the heavy construction industry

We have no learning curve because we have a wide-ranging understanding of the heavy construction market. This also means that we know how to avoid the hot button issues in your industry, i.e. safety, unions, trade secrets. We do a deep dive up front to learn about your company. Your social media presence will continue to improve as we build up a content library and learn more about your company.

  1. Proven trust and accountability from your peers

Several companies across the U.S. have turned over the keys to their social media accounts to us. Click here to see the caliber of customers we call clients. They have full access and watch their accounts on a regular basis, of course. Not only do we work hard to maintain their trust, but they know from experience that we will respond and act within hours if an unexpected sensitive issue arises related to a specific post. References are available upon request.

  1. Interesting and technically accurate posts

Turning over your social media to someone that doesn’t know the industry can result in embarrassing mistakes such as the mislabeling of machinery, materials, or types of work. We write about the heavy construction market on a regular basis so we know how to make your posts technically sound and interesting.

  1. Extra set of eyes to catch photos with safety issues

The photos our customers send are clean but safety concerns can slip through the cracks. We have a good enough understanding of construction safety and OSHA requirements to recognize and question a picture that looks sketchy.

  1. Your accounts will be actively managed

Sometimes when you outsource social media marketing, your accounts get automated. That usually results in broadcasting, which is ineffective, and ignored interaction with followers. Our management style is uniquely hands on, which means that we focus on active engagement with your customers, prospects, and partners.

  1. Enhance your reach through mutual industry partners

We have established active relationships with many of the trade publications and associations you support. That allows us to collaborate on your behalf, and in some cases, work together to boost your reach.

  1. Immediate notice about leads and important activity

Generating leads is one of the main goals on social media. When important interactions occur within your social accounts, you’ll know about it immediately. You can then delegate follow up to the right employee.

  1. Understanding of social media best practices

Social media management is a key service for us so we use the aforementioned social platforms on a regular basis and stay up to speed with the latest developments and best practices. And these changes occur on a regular basis. In fact, we’re in the process of migrating two customers from Twitter to Instagram to achieve better results after evaluating results at the end of 2019.

  1. Get your team involved

Harnessing the concept of power in numbers amplifies your reach on social media. Most of our customers have large teams in multiple locations. We communicate with many of them via email and text to gather content and even send out occasional reminders.

We manage too many accounts to include here, but we’re especially proud of Equipment Corporation of America‘s LinkedIn presence. Click here to check it out. We built this from the ground up in March of 2015 without spending a dime on paid advertising. At the time of this writing, they have 2,340 followers and we’re still going strong.

The heavy construction industry recognizes that social media is the future. New companies continue to show up across the major platforms and many are noticeably struggling to gain traction. We’re here to take the headaches out of social media and help you to build a strong online brand in the new decade.

Request a Free Consulation

 

0
SHARES
SubscribeShare on LinkedInShare on FacebookShare on Twitter

Categories: Construction Marketing, Digital Marketing, Social Media Marketing

Previous Post: « How to Write Better Construction Job Stories
Next Post: Unique Employee Tribute Gives Contractor “Mighty” Reputation Boost »

No Spam. No Sales Pitch. Just Ideas for Making Great Content.


I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone… Read more
Ward McMasters, P.E.PresidentEarth Engineering Inc.
610.906.7275

Copyright © 2021 - Fraley Construction Marketing - All Rights Reserved