Heavy construction companies that lack the time, knowledge, and interest are increasingly turning to Fraley Construction Marketing to fully manage their social media accounts. We specialize in the major platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube.
Have you considered outsourcing? The following are the top 10 reasons you should consider Fraley.
Outsource social media to save time and money
Social media is time consuming and time is money. More importantly, it distracts you from your core business. We can achieve economies of scale because we already manage accounts on multiple platforms for several heavy construction companies. That helps us to maintain an affordable monthly fee.
No time wasted learning the heavy construction industry
We have no learning curve because we have a wide-ranging understanding of the heavy construction market. This also means that we know how to avoid the hot button issues in your industry, i.e. safety, unions, trade secrets. We do a deep dive up front to learn about your company. Your social media presence will continue to improve as we build up a content library and learn more about your company.
Proven trust and accountability from your peers
Several companies across the U.S. have turned over the keys to their social media accounts to us. Click here to see the caliber of customers we call clients. They have full access and watch their accounts on a regular basis, of course. Not only do we work hard to maintain their trust, but they know from experience that we will respond and act within hours if an unexpected sensitive issue arises related to a specific post. References are available upon request.
Interesting and technically accurate posts
Turning over your social media to someone that doesn’t know the industry can result in embarrassing mistakes such as the mislabeling of machinery, materials, or types of work. We write about the heavy construction market on a regular basis so we know how to make your posts technically sound and interesting.
Extra set of eyes to catch photos with safety issues
The photos our customers send are clean but safety concerns can slip through the cracks. We have a good enough understanding of construction safety and OSHA requirements to recognize and question a picture that looks sketchy.
Your accounts will be actively managed
Sometimes when you outsource social media marketing, your accounts get automated. That usually results in broadcasting, which is ineffective, and ignored interaction with followers. Our management style is uniquely hands on, which means that we focus on active engagement with your customers, prospects, and partners.
Enhance your reach through mutual industry partners
We have established active relationships with many of the trade publications and associations you support. That allows us to collaborate on your behalf, and in some cases, work together to boost your reach.
Immediate notice about leads and important activity
Generating leads is one of the main goals on social media. When important interactions occur within your social accounts, you’ll know about it immediately. You can then delegate follow up to the right employee.
Understanding of social media best practices
Social media management is a key service for us so we use the aforementioned social platforms on a regular basis and stay up to speed with the latest developments and best practices. And these changes occur on a regular basis. In fact, we’re in the process of migrating two customers from Twitter to Instagram to achieve better results after evaluating results at the end of 2019.
Get your team involved
Harnessing the concept of power in numbers amplifies your reach on social media. Most of our customers have large teams in multiple locations. We communicate with many of them via email and text to gather content and even send out occasional reminders.
We manage too many accounts to include here, but we’re especially proud of Equipment Corporation of America‘s LinkedIn presence. Click here to check it out. We built this from the ground up in March of 2015 without spending a dime on paid advertising. At the time of this writing, they have 2,340 followers and we’re still going strong.
The heavy construction industry recognizes that social media is the future. New companies continue to show up across the major platforms and many are noticeably struggling to gain traction. We’re here to take the headaches out of social media and help you to build a strong online brand in the new decade.