Brian M. Fraley, owner of Fraley AEC Solutions, LLC, will serve on a panel to discuss how the construction industry can use social media marketing to attract talent with members of the Associated Builders & Contractors (ABC) Eastern Pennsylvania Chapter. “Effective Recruiting with Social Media Tools,” will be held October 12, 2016, from 9 a.m. to 12 p.m. at the association’s East Norriton, Pa. headquarters.
A previous session, “Social Media Marketing in Construction,” focused primarily on using social media to build an online brand and develop new business. This follow-up presentation will help contractors to harness such social media platforms as LinkedIn, Twitter, and Facebook to attract and recruit new talent, in addition to retaining existing employees.
Fraley will focus on the marketing and branding aspects of recruiting talent on social media including:
- How to build your online recruitment activities successfully into your overall social media strategy with minimal effort
- How to develop and showcase an online brand that effectively conveys your mission, vision, culture, and perception as an attractive employer
- How to use online marketing to attract the right talent
Construction firms look at social media as a way to create brand awareness and generate leads, but often leaves workforce development out of their strategy,” says Fraley. “And yet the industry’s labor shortage is nearing crisis levels. This is a prime opportunity to help construction firms diversify their social media marketing strategy to invest in their human capital.”
Click here to register for “Effective Recruiting with Social Media Tools.”