Fraley Construction Marketing

Heavy Construction Marketing

Fraley to Discuss Social Media Marketing for Construction Workforce Development

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Brian M. Fraley, owner of Fraley AEC Solutions, LLC, will serve on a panel to discuss how the construction industry can use social media marketing to attract talent with members of the Associated Builders & Contractors (ABC) Eastern Pennsylvania Chapter. “Effective Recruiting with Social Media Tools,” will be held October 12, 2016, from 9 a.m. to 12 p.m. at the association’s East Norriton, Pa. headquarters.

A previous session, “Social Media Marketing in Construction,” focused primarily on using social media to build an online brand and develop new business. This follow-up presentation will help contractors to harness such social media platforms as LinkedIn, Twitter, and Facebook to attract and recruit new talent, in addition to retaining existing employees.

Fraley will focus on the marketing and branding aspects of recruiting talent on social media including:

  • How to build your online recruitment activities successfully into your overall social media strategy with minimal effort
  • How to develop and showcase an online brand that effectively conveys your mission, vision, culture, and perception as an attractive employer
  • How to use online marketing to attract the right talent

Construction firms look at social media as a way to create brand awareness and generate leads, but often leaves workforce development out of their strategy,” says Fraley. “And yet the industry’s labor shortage is nearing crisis levels. This is a prime opportunity to help construction firms diversify their social media marketing strategy to invest in their human capital.”

Click here to register for “Effective Recruiting with Social Media Tools.”

No Spam. No Sales Pitch. Just Ideas for Making Great Content.


LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap… Read more
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge