Fraley Construction Marketing

Heavy Construction Marketing Communications

Fraley to Discuss Social Media Marketing for Construction Workforce Development

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Brian M. Fraley, owner of Fraley AEC Solutions, LLC, will serve on a panel to discuss how the construction industry can use social media marketing to attract talent with members of the Associated Builders & Contractors (ABC) Eastern Pennsylvania Chapter. “Effective Recruiting with Social Media Tools,” will be held October 12, 2016, from 9 a.m. to 12 p.m. at the association’s East Norriton, Pa. headquarters.

A previous session, “Social Media Marketing in Construction,” focused primarily on using social media to build an online brand and develop new business. This follow-up presentation will help contractors to harness such social media platforms as LinkedIn, Twitter, and Facebook to attract and recruit new talent, in addition to retaining existing employees.

Fraley will focus on the marketing and branding aspects of recruiting talent on social media including:

  • How to build your online recruitment activities successfully into your overall social media strategy with minimal effort
  • How to develop and showcase an online brand that effectively conveys your mission, vision, culture, and perception as an attractive employer
  • How to use online marketing to attract the right talent

Construction firms look at social media as a way to create brand awareness and generate leads, but often leaves workforce development out of their strategy,” says Fraley. “And yet the industry’s labor shortage is nearing crisis levels. This is a prime opportunity to help construction firms diversify their social media marketing strategy to invest in their human capital.”

Click here to register for “Effective Recruiting with Social Media Tools.”

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The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
We were very happy with Fraley Construction Marketing’s services.  Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed.  His experience and understanding of the construction industry is inherent.  We plan to work with Brian again in the near future and highly recommend him to anyone needing marketing work!
Kelli AylmerMarketing ManagerCompaction Grouting Services
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge