Brian M. Fraley, owner of of Fraley AEC Solutions, served as a speaker on a free webcast called “Content Marketing Strategies for Construction” on May 19, 2016. The event was held by the Construction Marketing Association (CMA), a professional group focused on a broad range of resources and support for marketers in the construction category at a national level.
Attended by a national audience of architecture, Engineering, and Construction (AEC) professionals, the webcast also featured CMA Chairman Neil Brown and Kevin Enke, Group Marketing Manager – Digital of Robert Bosch Tool Corporation. It was intentionally structured to deliver a comprehensive look at content marketing for construction and design firms from data, to an explanation of the concept, to how specific firms are practicing it effectively.
Highlights of Content Marketing Strategies for Construction
- Content Marketing Institute – 2016 Benchmark Survey
- CMA’s Content Marketing Survey Results
- What is Content Marketing and Why Does it Matter to AEC Firms?
- In-Depth Analysis of How Three AEC Firms are Practicing Content Marketing
- Top 10 Content Tips
Watch the full webcast. (Running time 56:13)
About Construction Marketing Association
The Construction Marketing Association (CMA) is a professional group focused on a broad range of resources and support for marketers in the construction category. While there are many broad-based marketing associations and networking groups, no other association provides focused marketing training and information tailored to the nuances of marketing construction brands, products and services, or marketing to construction-related targets. No other association provides the depth of resources and programs for marketers in the construction category.