Fraley Construction Marketing

Heavy Construction Marketing

Fraley Talks Social Media Marketing for Construction Equipment

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Brian M. Fraley, owner of Fraley AEC Solutions, LLC, will be the guest speaker discussing social media marketing for the construction equipment industry with members of the Delaware Valley Chapter of the Associated Equipment Distributors (DVAED). The association’s Spring Meeting/Open House will take place on May 10, 2016 at Norris Sales Company, Inc. in Conshohocken, Pa.

The session will serve as an overview for firms looking to add social media to their construction marketing toolbox. Topics covered will include how to establish and maintain a presence; build a brand, and engage with clients and prospective customers.

The equipment sector has always been at the forefront of the construction industry when it comes to marketing, but many are not getting the full benefits of social media,” says Fraley AEC Solutions Owner Brian M. Fraley. My presentation will lay the groundwork for building and maintaining a social media presence that can generate leads over time.”

DVAED is an association of over 2,000 men and women producing over $600 million in equipment sales and service to the construction industry in the Greater Philadelphia region.

DVAED logo

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We knew Fraley Construction Marketing had some larger clients and we are much smaller in terms of revenue and operations. However, Brian welcomed us as a client and we’ve never felt any less important than the big companies. We are good at delivering our construction services, but not so much with marketing them.  Brian’s advice is always sound and from the heart.  We consider him an equal part of our operation.
Jeff & Kelly ShannonMission Critical Operations
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage… Read more
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment