Brian M. Fraley, owner of Fraley AEC Solutions, LLC, will serve on a panel to discuss social media marketing for the construction industry with members of the Associated Builders & Contractors (ABC) Eastern Pennsylvania Chapter. “Social Media Marketing in Construction,” to be held April 7, 2016, from 9 a.m. to 12 p.m. at the association’s East Norriton, Pa. headquarters, will also feature speakers from R.S. Mowery & Sons and Schlouch Incorporated.
The session will serve as an overview for those looking to market their construction firms and recruit employees through social media. Topics covered will include how to establish a presence; effectively market your services; avoid common mistakes; build a company culture via social media; and recruit and retain employees.
This is a vital issue because many construction firms are confused about social media marketing, and yet a recent Construction Marketing Association (CMA) survey reveals an 88-percent increase in this Internet tactic,” says Owner Brian Fraley. “It’s like trying to operate a crane while blindfolded. The opportunity to bring clear vision to this issue for Eastern Pennsylvania’s construction industry is an honor.”
ABC Eastern Pennsylvania Chapter is a regional construction trade association representing more than 14,000 merit shop employees who work for nearly 450 member companies. ABC’s 70 chapters help members develop people, win work and deliver that work safely, ethically, profitably and for the betterment of the communities in which ABC and its members work.