Fraley Construction Marketing

Construction Marketing Communications

New eBook Explains 7-Point A/E Branding Strategy

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Designing an A/E Brand that DRIVES Selections eBook

Fraley AEC Solutions just rolled out a free eBook called “Designing an A/E Brand that Drives Selections” to help professional design firms stand out and grow their businesses in an overcrowded marketplace. The selection process has become increasingly difficult for professional services firms including architects, engineers, planners, landscape architects, and surveyors.

Students of history would be hard pressed to recall a time when even the premier A/E firms faced so many hurdles on the path to generating new business. The marketplace is crowded with more and more qualified design firms. The concept of “professional selections” is being threatened by commoditization as many clients default to the low price. And the Internet is presenting new threats by breaking down the barriers that once protected your business and profession. No longer can A/E firms simply rely on improving the quality of their design work. These times call for a multi-faceted strategy to establish a dominant brand.

“Designing an A/E Brand that Drives Selections” lays out a seven-point branding strategy that will differentiate your firm and sharpen your competitive edge. You will find seven actionable A/E branding principles laid out in a brief, aesthetic, and easily readable format.

  1. Demystifying Branding
  2. Perception is Everything
  3. Carve Out a Niche
  4. The Aesthetics of Branding
  5. What is Your Brand Voice?
  6. Chiefs, Thought Leaders & Brand Champions
  7. Keeping Your Brand Promise

 

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Reader Interactions

No Spam. No Sales Pitch. Just Helpful Marketing Ideas for Construction Firms.


We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage…
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap…
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
We were very happy with Fraley Construction Marketing’s services.  Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed.  His experience and understanding of the construction industry is inherent.  We plan to work with Brian again in the near future and highly recommend him to anyone needing marketing work!
Kelli AylmerMarketing ManagerCompaction Grouting Services
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
Fraley Construction Marketing has taken KB’s online presence to the next level. Brian utilizes multiple social media platforms to engage with our industry and drive traffic to our website. They also manage our e-mail marketing and we anticipate many long-term benefits. Fraley is a truly innovative online marketing firm.
Mark WaltersMarket ManagerKB International
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone…
Ward McMasters, P.E.PresidentEarth Engineering Inc.