Fraley Construction Marketing

Heavy Construction Marketing

New eBook Explains 7-Point A/E Branding Strategy

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Designing an A/E Brand that DRIVES Selections eBook

Fraley AEC Solutions just rolled out a free eBook called “Designing an A/E Brand that Drives Selections” to help professional design firms stand out and grow their businesses in an overcrowded marketplace. The selection process has become increasingly difficult for professional services firms including architects, engineers, planners, landscape architects, and surveyors.

Students of history would be hard pressed to recall a time when even the premier A/E firms faced so many hurdles on the path to generating new business. The marketplace is crowded with more and more qualified design firms. The concept of “professional selections” is being threatened by commoditization as many clients default to the low price. And the Internet is presenting new threats by breaking down the barriers that once protected your business and profession. No longer can A/E firms simply rely on improving the quality of their design work. These times call for a multi-faceted strategy to establish a dominant brand.

“Designing an A/E Brand that Drives Selections” lays out a seven-point branding strategy that will differentiate your firm and sharpen your competitive edge. You will find seven actionable A/E branding principles laid out in a brief, aesthetic, and easily readable format.

  1. Demystifying Branding
  2. Perception is Everything
  3. Carve Out a Niche
  4. The Aesthetics of Branding
  5. What is Your Brand Voice?
  6. Chiefs, Thought Leaders & Brand Champions
  7. Keeping Your Brand Promise

 

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The services Fraley Construction Marketing provided to us were top notch.  We’ve hired photographers across the country to obtain photos of our equipment in use on various job sites, but Brian’s talent shined in this particular project.  He went above and beyond, was very informative and did a great job scheduling and coordinating with the jobsite.  We are very happy with the quality of his photos!  We would be more than willing to use his services again in the future.
Gretchen TremmierSecretaryPile Hammer Equipment
We were on the verge of rolling out a residential building product and needed a logo that would properly represent the brand. We needed a firm we could trust. Fraley Construction Marketing sat down with us to learn about the nuts and bolts of our product and our long-term objectives. They ultimately designed a logo that we felt properly reflected the brand. We look forward to working with Fraley to introduce this innovative product to the marketplace.
Rich McManusPresidentFROG Systems, LLC
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
I was looking for an effective and precise way to market my new Black Splitter log splitting products to potential customers and that’s exactly what I got with Fraley Construction Marketing. Brian exceeded my expectations by suggesting a project application story instead of a standard new product press release, and identifying and getting it published in at least six industry trade publications. I will be doing more marketing projects with Brian in the future.
Eric RansomeOwnerRansome Attachments
We are extremely pleased with the work Fraley Construction Marketing has done. We had a massive amount of website content that needed to be edited and written within a tight schedule and it was all done in a timely manner. Brian is a great communicator and talked me through the entire process to make sure everything was exactly to our liking. 
Caitlin KitchensCommunications SpecialistSuperior Construction
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone… Read more
Ward McMasters, P.E.PresidentEarth Engineering Inc.
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services