Fraley Construction Marketing

Heavy Construction Marketing

New eBook Explains 7-Point A/E Branding Strategy

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Designing an A/E Brand that DRIVES Selections eBook

Fraley AEC Solutions just rolled out a free eBook called “Designing an A/E Brand that Drives Selections” to help professional design firms stand out and grow their businesses in an overcrowded marketplace. The selection process has become increasingly difficult for professional services firms including architects, engineers, planners, landscape architects, and surveyors.

Students of history would be hard pressed to recall a time when even the premier A/E firms faced so many hurdles on the path to generating new business. The marketplace is crowded with more and more qualified design firms. The concept of “professional selections” is being threatened by commoditization as many clients default to the low price. And the Internet is presenting new threats by breaking down the barriers that once protected your business and profession. No longer can A/E firms simply rely on improving the quality of their design work. These times call for a multi-faceted strategy to establish a dominant brand.

“Designing an A/E Brand that Drives Selections” lays out a seven-point branding strategy that will differentiate your firm and sharpen your competitive edge. You will find seven actionable A/E branding principles laid out in a brief, aesthetic, and easily readable format.

  1. Demystifying Branding
  2. Perception is Everything
  3. Carve Out a Niche
  4. The Aesthetics of Branding
  5. What is Your Brand Voice?
  6. Chiefs, Thought Leaders & Brand Champions
  7. Keeping Your Brand Promise

 

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Working with Brian on this project was such a positive experience!  He guided us, kept us on track, and incorporated our ideas. Because of all these things our project was a huge success. We now have a Mission and Vision statement that is true to who we are and what we want to be. Thank you Brian for such a successful outcome!
Tammy ClaycombHR AdministratorFaddis Concrete Products
We found Brian and his team easy to work with and they did an outstanding job on our website. Brian offered editorial work when needed and his team put together a great layout and format for our site. Once we decided to get serious with the content, our site came together quickly and now we have a more professional representation of Earth Engineering on the Internet. I highly recommend Fraley Construction Marketing for anyone involved in the engineering or construction industry who wants someone… Read more
Ward McMasters, P.E.PresidentEarth Engineering Inc.
We are very happy with Fraley Construction Marketing’s services. Brian helped us get into key industry trade publications and did a fantastic job writing the story of an unconventional project we performed. His experience and understanding of the construction industry is inherent. We continue to work with Brian, whose knowledge and hard work has raised our online presence!
Kay MiluskiPresidentCompaction Grouting Services
LA Holding Group owns three construction businesses and we needed a website that would tie them all together. Fraley Construction Marketing delivered.
Kris LombardiPrincipalLA Holding Group
Brian was there for us when we had just a few days to put together a complex proposal for a P3 bridge replacement project we were bidding that involved detailed technical and financial plans. As a contractor, we had no experience in putting together the marketing and narrative pieces that the proposal required. Brian not only walked us through the process, he helped us put together a complete and professional looking proposal. His extensive experience and knowledge of construction and engineerin… Read more
Mark EckmanPresidentJ.D. Eckman Inc.
Our challenge was to develop a new brochure on a budget. We wanted to take a fresh approach to our content reflecting the changing role and challenges of trade associations. Fraley Construction Marketing shared our willingness to challenge the status quo and brought to the table industry-specific knowledge. The result was a brief, hard-hitting, member-focused brochure that promoted our value in a reader-friendly format. The finished product will help to increase membership development and engage… Read more
Brenda ReigleExecutive DirectorNational Utility Contractors Association of Pennsylvania
Fraley Construction Marketing has achieved incredible results in our company’s marketing efforts. Brian has taken our social media and press releases from zero to overwhelming. This is due to Brian’s industry knowledge and exemplary communication skills. His skill and guidance have led us beyond our expectations.
Ben DuttonPresidentEquipment Corporation of America
I’d like to thank you for the job you did redesigning our website. The site is more modern and MUCH easier to navigate. You listened and brought our ideas to life.
Bob HessPresidentFaddis Concrete Products
Brian Fraley is an asset to any business that desires a stronger emphasis on construction marketing. In the past year, Brian crafted two job stories, opening doors to more than 10 publications, including PileDriver, Piling Canada, Deep Foundations, Foundation Drilling and Pile Buck to name a few. His in-depth knowledge of the construction industry, writing and photography skills, and relationship with trade magazine editors makes collaborating on stories a pleasure and helps ECA promote the cap… Read more
Jeff HarmstonVice President - Sales & MarketingEquipment Corporation of America
Fraley Construction Marketing was informative, patient, and great to work with! The construction industry knowledge proved to be invaluable during the development of our website, not to mention the potential publicity for our towers because of its strong trade media connections.
Gary M. Dinmore, P.E.Co-FounderBDB Bridge