Fraley AEC Solutions, LLC has been launched to provide marketing communications services to the Architecture, Engineering, and Construction (AEC) industry in Pennsylvania and the surrounding region. The firm was founded by Brian M. Fraley, who has been providing marketing and business development solutions within the AEC sector for more than 20 years. Starting his career in a construction and industrial advertising firm, he served as editor of a regional highway/heavy construction trade publication, marketing director for a statewide transportation construction association, and director of marketing and business development for a civil engineering and surveying firm.
“There are many firms that provide marketing communications services, but they lack the in-depth knowledge of the AEC sector,” says Fraley. “This is an industry with a unique language, history, personality, and way of conducting business. Fraley AEC Solutions was formed to cater to this underserved and often misunderstood marketplace.”
No stranger to the start-up environment, Fraley started his career with a small family-owned construction advertising agency in Bucks County, Pa. “One thing that has not changed in 20 years is that firms in the Architecture, Engineering, and Construction sector must differentiate themselves with effective marketing practices,” Fraley explained. “That need has been exacerbated due to a number of paradigm shifts that are currently underway from the technology revolution to the emergence of the next generation of management. Fraley AEC Solutions has the historical knowledge of the industry, which will be necessary to help our clients to adapt to current and future industry shifts.”