Introducing the New Fraley Construction Marketing Website
Our design team has been busy rolling out new websites for partners including KB International, UMA Geotechnical Construction, and Commerce Construction. The Fraley Construction Marketing website had gotten dated in the process, so an overhaul was long overdue.
We’re excited to reveal the result. Here are a few objectives and features you might notice:
Simplified Page Structure: This company is smaller and more specialized than most of the companies we serve, so naturally we have less pages. It doesn’t have much fluff either. The goal was to have a hard-hitting, to the point website that’s easy to navigate.
More Photos: The old website had too much copy and not enough photos. We wanted a better photo/text ratio, with dynamic pictures to make it clear the industry and types of companies we work with.
Customer-First Marketing: Our marketing approach is light on bluster and self-promotion and heavy on promoting the industry leaders we call partners. We wanted the website to better reflect that. Don’t miss the the home page slider and interactive Clients page. When our customers win, we win.
Straight-Talking Copy: What you see is what you get. That’s the way we do business and the website better reflects that now. The text is brief, with more white space to make for an easier read.
Take a tour and let us know what you think of the new Fraley Construction Marketing website. We always welcome feedback.
When you need a specialist to build your heavy construction website, look no further. Click here to learn more about Fraley Construction Marketing’s services.