Marketing for Heavy Construction Companies

Marketing Support for a Powerhouse Heavy Highway and Marine Contractor

Agate Construction is a respected New Jersey-based contractor specializing in heavy highway and marine construction. We welcomed them as a customer in early 2023 and began construction on our first project…a new website. Agate was impressed with our knowledge of its market, and we plan to bring that to bear on its new website, which was rolled out in summer 2023. Key objectives included building the site in a WordPress Content Management System (CMS) so Agate could do most updates in house; streamlining copy and making the overall site more attractive and easier to navigate; and building a project portfolio that can be sorted by various categories.

B&K Enterprises is a highway construction subcontractor specializing manufacturing and installing various products including temporary and permanent barrier, highway signs, and bridge beams and box culverts. The company works strictly in a low bid environment, and had no website up until 2017. We changed that by building them a new website in 2019. We continue to do miscellaneous projects to keep B&K busy on the highways.

Commerce is a leading heavy civil contractor, specializing in marine construction, construction diving, and deep foundations in the Philadelphia area and beyond. The contractor needed a new website. But how do you find a good website that’s easy to update and a company that knows the heavy civil market? Fraley delivered. We even tossed in some social media and other marketing consultation during the process. Our service to Commerce continues to expand.

As a geotechnical contractor, much of its work relies on the proper mix of grout ingredients. Social media and job stories have proven to be the right mix of content for CGS from day one. This WBE company specializes in compaction grouting, micropiles, soil nails, shotcrete, and slabjacking.The contractor’s diverse team that’s willing to put itself out there with an occasional group selfie allows us to incorporate some serious personality into its marketing.

ECA is a multi-generational family-owned equipment dealer that offers some of the world’s leading foundation equipment brands in the Eastern U.S. and Canada, including BAUER, KLEMM, RTG, and more. More than 100 years old, the company is one of our oldest and most loyal partners. Over the years, we’ve developed a deep understanding of its complex equipment and built strong connections to its employees, customers, and manufacturing partners. Our ongoing marketing support includes social media management, job stories, public relations, construction photography, website copywriting, consulting, and much more.

Faddis is a respected precast manufacturer with concrete plants located up and down the East Coast. The company’s products can be found on highway, mass transit, building, and energy construction projects throughout the Mid-Atlantic region. We built Faddis’ first website in 2016 and have continued to revise it over the years. Faddis came to us in 2017 looking for help with mission and vision statements because of Brian’s deep experience in the highway construction market. Although we don’t strategic planning as a service, we never let a customer down.

Building a WordPress Website for Design-Build Geotechnical Specialist GeoStructures

Fraley Construction Marketing welcomed GeoStructures, Inc., as a new customer and began of its new WordPress website in March 2023. The Virginia-based company provides design-build services in the areas of ground improvement, foundation support, structures and walls, and slope stability. Building the new website in a WordPress Content Management System (CMS) will not only allow GeoStructures to make most changes in house, but will also provide access to its parent company, Terratest Group. GeoStructures ultimately chose Fraley because of Brian’s knowledge of its industry. With that said, working with its team on messaging and explaining how the company’s extensive geotechnical services solve real challenges will be a top priority. The stunning new GeoStructures website will be unveiled this summer.

Marketing Support for a Global Foundation Equipment Manufacturer

Junttan designs and manufactures the world’s leading pile driving rigs, multipurpose piling/drilling rigs, and deep stabilization rigs, as well as hydraulic impact hammers, rotary heads, and power packs. We’ve worked with Junttan Oy in Finland, and also its American subsidiary Junttan USA. These are progressive companies, so much of our initial work involved publicizing the rollout of new types of equipment. These partnerships continue to expand into job stories, marketing strategy, email marketing, and social media management.

Tennessee-based KB is the global leader in synthetic polymer slurries and stabilization systems for the construction of deep earth excavations including drilled shafts, diaphragm walls, tunnels, and mineral coring. The content we create helps KB to keep the doors open so they can focus on keep the excavations open. Fraley serves as a partner, deploying a mix of email marketing and social media management. We even launched the company first eNewsletter, The Polymer Update. We’ve come to know KB’s polymer systems, contract customers, and employees so well that when the time came to build a new website, the choice was obvious.

Klover Prefab is a manufacturer of prefabricated wall systems and its sister company Klover, Inc. is a commercial carpentry contractor. We’ve done two websites for the company, in addition to making several modifications along the way. Klover continues to turn to Fraley for its marketing needs, from social media to SEO to feature stories.

Creating a New Brand and Website for Precast Concrete Supplier

Fraley Construction Marketing has welcomed Illinois-based McCann Concrete Products as a new customer. This multi-generational, family-owned company neglected its marketing because it dreaded the idea of having to explain the precast industry to a generalist marketing company. They discovered Fraley through the first website we ever did (Faddis Concrete Products) and were impressed by Brian’s experience in the heavy construction market. Our first two assignments are to upgrade its logo and website. The company’s existing website has been down and inaccessible for some time due to issues with multiple domains and hosting companies. We have since gained access and built them an “under construction” temporary page that will remain in place until the new website is complete. Keep an eye out for the company’s modern new logo and website later this summer.

South Carolina-based Palmetto Gunite is an expert contractor specializing in shotcrete/gunite, concrete repair, and foundation construction throughout the Southeast U.S. The company learned of Fraley Construction Marketing through another contractor customer and was looking for a similar high-quality website. A major focus was placed on working with Palmetto to classify the various contracting services it offers. The company’s modern new website went live in April 2023.

Pile Master is a Florida-based manufacturer of pile driving equipment. Foundation Hammers, LLC took over this line of air hammers, originally designed for the dockbuilding industry, with a mission to expand their use throughout the pile driving industry. Fraley is creating awareness with a mix of social media marketing and publicity. Our efforts have not only resulted in direct sales for Pile Master, but have also attracted new global manufacturing partners.

Ransome is a New Jersey-based equipment dealer that offers a host of unique demolition and forestry attachments. We’ve been partnering with the company almost from day one, executing a series of marketing services including social media management, job stories, press releases, photography, and email marketing. Consulting has been beneficial also for this young company as we advise on marketing tactics, content ideas, and more.

UMA is a rapidly growing geotechnical contractor covering the Mid-Atlantic and Southeast U.S. Fraley functions as an external marketing department. We’re fueling UMA’s growth with a host of tactics including social media, job stories, public relations, email marketing, blog writing, case studies, qualification statements, website building and maintenance, and ongoing consulting.